Your details, handled with care

Loyalissimo is a loyalty app platform for restaurants and hospitality groups, run by Creative Stripes Ltd, company number 12104618, registered in England and Wales at Rivers Lodge, West Common, Harpenden, Hertfordshire AL5 2JD ("Loyalissimo", "we"). ICO registration ZA550646. Questions? Email hello@loyalissimo.com.

This notice covers our website, beta applications, demo and test accounts, and the accounts we run for our restaurant clients and their teams. We decide how that information is used.

If you're a member of a restaurant's club, that restaurant decides how your information is used and its own privacy notice applies. We run the app for them and only use your information on their instructions. Please contact the restaurant with any questions about your membership.

Each restaurant decides how its own team uses the app. The record of what each staff member does in the app, such as points added or rewards redeemed, belongs to that restaurant and is covered by its own arrangements with its staff.

We don't sell your information, and we don't use club members' information for our own purposes.

When you apply for the beta, we collect:

• your name, role, email address and, if you give it, your phone number
• your business name, website or Instagram, venue type, number of sites and town or city
• your current loyalty scheme, booking system and rough email list size, if you tell us
• the features you are interested in, what success looks like for you and when you would like to start
• whether you are happy to join feedback calls, how you heard about us and your consent choices
• basic details about how you reached the form: the page that sent you, any campaign tags in the link (such as utm_source) and the time you applied

If applications have closed and you join our waiting list, we only collect your email address, your consent and the basic referral and campaign details above.

We use these details to assess your application, contact you about it, run the beta with you if you join, and understand which channels bring venues to us. We rely on the consent you give on the form. You can withdraw it at any time by emailing us.

Only the small Loyalissimo team who review beta applications can access them through a password-protected admin area. News and updates are optional and only sent if you opt in.

Only the companies that help us run Loyalissimo, and only what each needs: our app hosting and database providers, our email delivery provider, Stripe (billing and payments), our accounting software, and our professional advisers such as accountants and solicitors. We'll share information with the authorities if the law requires it.

If you accept optional cookies, Google Analytics receives information about the pages you view and your device and browser to help us measure and improve this website. We do not enable advertising personalisation or Google signals.

Some of these companies process information outside the UK, including in the United States. When they do, it's protected by the safeguards UK law requires, such as the UK-US data bridge or government-approved contracts.

• Enquiries that don't lead to working together: 12 months after our last contact.
• Demo and test accounts: deleted within 30 days of the demo or test ending.
• Client and billing records: for the length of the contract, then six years for tax and legal purposes.
• Staff accounts: deleted within 30 days of the restaurant removing them, or of the restaurant's contract ending.
• Security logs: up to 12 months.
• Beta applications and waiting list details: 12 months after the beta ends, then deleted.
• If you opt out of our news, we keep a note of that so we don't contact you again.

We use essential cookies and similar storage to keep you signed in and remember your choices. Optional cookies, including Google Analytics to understand how the site is used, are only used if you choose "Accept all". Google may process this data in the United States. Choosing "Reject optional" keeps Google Analytics off.

You can change your choice at any time with Cookie settings at the bottom of every page. Your choice, the date and the notice version are saved in this browser. Rejecting optional cookies after accepting stops future Google Analytics tracking and removes its cookies where this site can access them. Global Privacy Control also blocks Google Analytics.

Our hosting provider also runs basic usage measurement that these cookie choices do not control.

You can ask for a copy of your information, or ask us to correct it, delete it, stop using it in some cases, or send it to you in a usable format. You can withdraw consent at any time. Email hello@loyalissimo.com and we'll reply within one month. If your question is about your membership of a restaurant's club, we'll pass it to that restaurant.

If you're unhappy, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

We'll update this notice if anything changes, and tell our clients and account users if the change is significant.